Competing against the machine


Digital world: What can brick-and-mortar tour agencies offer the traveller that online apps cannot? Specialised knowledge, perhaps? — 123rf.com

Last week, an industry veteran shared with Sunday Star how the trend nowadays is to plan – and even book – holidays online. In the second part of our digital tourism series, industry insiders share how they’re staying ahead of the game.

REGARDLESS of how old you are or how long you’ve been in the industry, you must embrace technology. Everything is 24/7 in the digital age – even tourism. Those who can’t adapt will be in trouble, Prof Datuk Seri Dr Victor Wee predicts.

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