KUALA LUMPUR: Maybank is among the big winners at the prestigious Putra Brand Awards, bagging the Putra Brand of the Year Award.
The Putra Personality of the Year award went to the founder of home appliances manufacturer Pensonic, Datuk Seri Chew Weng Khak, in recognition of his innovation and achievements in building the successful brand.
Maybank also won the Gold award in the Banking, Investment and Insurance category, together with CIMB.
In total, 41 gold awards, 45 silver awards, 40 bronze awards and five other special awards were presented at the sixth edition of the Putra Brand Awards last night.
The Star was also among the winners, bagging the bronze award for the Media Network category.
“We are pleased to be recognised for our achievements in the industry and we will keep innovating and making a difference,” said Star Media Group Bhd (formerly Star Publications (M) Bhd) editor-in-chief Leanne Goh.
Over 6,000 respondents cast their votes for their favourite brands across 24 categories during a nationwide survey.
The Putra Brand of the Year award is given to the brand which best represents continuous product innovation with a commitment to brand-building and exhibits corporate social responsibility.
Other Gold award winners included Poh Kong, Shell, Carlsberg, Milo, Celcom, Maxis, Gardenia, Taylors University, Vitagen and Dettol.
Twelve other brands, including Toyota, Shell, Heineken, Milo, Panasonic and Samsung, were named Putra Brand Icons.
Senheng was named Putra Most Enterprising Brand of the Year, while Gardenia’s marketing team won the Putra Malaysian Marketer of the Year award.
The Putra Brand Awards is organised by 4As (Association of Accredited Advertising Agents of Malaysia) and endorsed by the Malaysia External Trade Development Corporation (Matrade).
Matrade CEO Datuk Dzulkifli Mahmud said it was time to forge deeper local brand relationships with consumers.
“We already know about the top-tier A-list brands, but there are many other homegrown contenders waiting in the wings and ready for take-off. What these Next-Gen brands need is that creative bite, a bold vision and a passionate determination to succeed.
“With enterprising creative campaigns and quality products and services, there is more than a glimmer of hope that these brands will become tomorrow’s success stories,” he said.
The Star is the event’s official media partner.
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