PETALING JAYA: The Cyrens of SM Sri Kuala Lumpur continued their domination of the Malaysian competitive cheerleading scene with a record-extending sixth consecutive CHEER title.
“I’m very proud of my team because many of them were injured and it was painful to train, but they stuck to it all the same,” said captain Genevieve Liew, 17.
The other big winners at the CHEER 2015 Finals at Sunway Pyramid Convention Centre yesterday were Co-Ed Category (for mixed-gender teams) champions Mickeymitez from SMK Damansara Jaya and All-Girls Junior champions Rayvens from SM Sri Kuala Lumpur.
All three teams received RM5,000 each and an assortment of products courtesy of the event sponsors.
The 16th edition of CHEER, Malaysia’s most prestigious cheerleading competition, served up some exciting new twists to the over 8,000 spectators who turned up throughout the day.
A special social video broadcast was run by award-winning youth news platform R.AGE, allowing audiences at the venue and around the world to watch all the performances on the CHEER website (rage.com.my/CHEER) as well as comment and share the videos.
The videos were uploaded within five minutes of each performance, so the audience could relive and discuss the performances from their mobile phones.
Another new element at CHEER 2015 was the CHEER Celebrity Supporter campaign, also run by R.AGE with celebrities like Reuben Kang, Dennis Yin, Marianne Tan, JJ Fernandez, Jeremy Teo, Joseph Germani and Jared Lee invited to act as ambassadors for deserving teams.
To watch all the teams’ performances from the social video broadcast, go to rage.com.my/CHEER.
CHEER 2015 was organised by R.AGE and co-sponsored by U Mobile. Clean & Clear was the official skincare partner.
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