KUALA LUMPUR: With its quality content and engagement efforts, The Star Online emerged as the winner of the Social Media Excellence Award for Online News (English) at the World Bloggers and Social Media Awards.
Youth and Sports Minister Khairy Jamaluddin presented the award at a gala dinner on Wednesday night, held in conjunction with the fourth edition of the Malaysia Social Media Week.
"You may all come from different backgrounds and have different expertise.
"But you're all here today because you have that factor, that A-factor, that somehow endears you to the public on social media," said Khairy to the award winners," said Khairy.
"It's awesome that The Star Online won the award. It shows that our social media efforts have been effective in engaging its audience," said The Star Online editor Philip Golingai.
"We plan to increase our reach to tap into the growing social media community to distribute our news and also to get a pulse of what's happening out there," he added.
Held at Zebra Square, the ceremony was organised by the Malaysia Social Media Chambers (SMC) and My Events International to honour the best use of social media across various industries.
As of Wednesday, The Star Online had over 523,000 Twitter followers.
The site enjoys over 413,000 'likes' on Facebook, reaching more than three million users and engaging over 434,000 content consumers per week on that platform alone.
Thousands of readers respond to articles, polls, live Twitter sessions and campaigns posted on the portal's various social media platforms.
The Star Online news editor Martin Vengadesan said the team was happy to be acknowledged in such a competitive market.
"While the print media has generally had a few stable players, there is an ever-changing and diverse group of online portals offering readers a wide range of choices.
"We look forward to meeting the challenge of constant evolution," he added.
The Star Online incorporates multimedia elements like video, photography and mood meters into its articles to better benefit the reader and elevate the user experience.
Many subsites such as Automania, Star SMEBiz, StarProperty.my, mStar and R.AGE are interlinked on the main site and are just one click away.
The Star Online, which is one of the most-read English language news portals in Malaysia, also celebrates its 20th anniversary on June 23 this year.