Finas makes presence felt in Beijing


  • Nation
  • Sunday, 19 Apr 2015

BEIJING: In a move to encourage more foreign film productions in the country, the National Film Development Corporation Malaysia (Finas) has established its presence in China through a Malaysian-owned company.

Unveiling the effort at the office of Prodigee Media Entertainment here yesterday, Finas director-general Datuk Kamil Othman said Beijing was an important centre for film and cultural activities.

“We are using Prodigee as a base to gauge the market here. This is only the starting point.

“On behalf of Finas, Prodigee will serve as a bridge between China and Malaysia, providing information to parties interested in exploring film production in our country.

“Prodigee can also help to promote creative content from Malaysia on its online platform, WebTV Asia,” said Kamil.

Similar efforts to promote film production in Malaysia had also been introduced in Paris, Los Angeles, London and Doha through the Malaysia External Trade Development Corporation (Matrade) offices, he said.

To lure foreign companies, the Malaysian Government has promised a 30% rebate to those carrying out location filming or post-production work in the country.

“For instance, an American team was scouting for a location that resembles Shanghai in the 1950s and they found it in Penang,” said Kamil, adding that Malaysia had a lot to offer.

During his Beijing visit, Kamil also met officials from the Chinese State Administration of Press, Publication, Radio, Film and Television.

Finas, he said, wanted to learn from its Chinese counterpart on archiving.

“We are already digitising our materials, including print, audio and video, and the next step is proper cataloguing,” he said.

On Friday, Prodigee signed a strategic partnership deal on co-production with a Chinese investor.

Prodigee Media (China) CEO Lee Hua Ling said the movie, which would be filmed in China and Malaysia, would have a historical setting.

Beijing Boya Shangde Invest­ment Management Co Ltd chairman Dong Lei said the partnership would foster cultural exchange between the two countries.

Founded in 2005, Prodigee had previously produced Namewee’s Hantu Gangster and Kara King.

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Entertainment , beijing , finas , Prodigee

   

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