Keeping prices down despite rising costs

In this corner: Sarfie setting up his stall for business at Kampung Dato Sulaiman Menteri in Johor Baru.

JOHOR BARU: Despite the increase in prices of goods over the past years, there are traders who still maintain their pricing – with better planning and sourcing of materials, as well as throwing in a pinch of altruism.

Sarfie Man, 38, admitted the going had been tough for the past three years.