S. Korean TV star named ambassador

K-diplomacy: Lee feels honoured to be bestowed the title and

WHILE Winter Sonata became the drama that launched the South Korean wave back in 2002, it was Dae Jang Geum or Jewel in the Palace TV serial that established the hallyu influence worldwide.

Its main character, played by Lee Young-ae, was a kitchen helper, who went on to become the king’s first female physician during the era of the Joseon Dynasty.