GEORGE TOWN: A Japanese version of the graphic novel, Kampung Boy, by Datuk Mohammad Khalid or Lat as he is popularly known, will be on display at the 21st Tokyo International Book Fair (TIBF) in Japan.
Mohd Khair Ngadiron, Malaysian Institute of Translation and Books managing director and CEO, said besides Kampung Boy, Malaysia which will be featured as the "theme country" would also promote the wayang kulit (shadow play) at the fair, which runs from July 2 until July 5.
"Malaysia's participation is very significant as it is the first country in Asean to be chosen as theme country since the launch of the TIBF 20 years ago.
"We are hoping to capitalise on this opportunity and targeting long term trade relations with the international publications industry," he said.
He said the trade mission, comprising 20 national publication delegates, would be bringing along 1,500 titles to Japan.
Mohd Khair, who will be heading Malaysia's delegation, said the translated Kampung Boy graphic novel, jointly published by the Institute and Tokyo University of Foreign Studies Press, would be launched simultaneously with the Malaysian Pavilion.
"The wayang kulit will be a combined performance with the Japanese traditional puppet theatre, Edo Ito Ayatsuri Ningyo, as a unity metaphor of two different cultures," he said.
He said Malaysia's selection as the theme country also provided the Tourism and Culture Ministry an avenue to promote Visit Malaysia Year 2014 at the fair through Tourism Malaysia.
Malaysia as the theme country is also getting publicity through the TIBF marketing collateral, which started distributing promotional material six months ago to more than two million recipients in more than 25 countries. - Bernama