PETALING JAYA: All eyes, and taste buds, are set to focus on Klang Valley street food with the launch of The Star People’s Food Awards.
The country’s largest daily joins major newspapers around the world in presenting awards to reward and celebrate the best in the local food industry.
The monthly awards would be given to the best Malaysian street food in the Klang Valley.
During its launch at Menara Star, The Star executive editor Brian Martin said the national-level food award was timely as the quality of street food has been perceived as going down over the years with older generation of hawkers retiring.
Jasmine Food Corporation is the sponsor of the awards.
Its chief executive officer Lim Swee Keat hoped that the awards would help raise awareness about food choices.
The awards are hosted on Metro Online Broadcast (MOB), The Star’s citizen journalism website, at www.mob.com.my.
Each month, the Malaysian public can vote in their favourite category-based street food, such as nasi lemak, roti canai, popiah, and nasi kandar.
Voting is open to those aged 16 years and above with a Facebook account.
“Street food is classless and democratic – everyone has easy access to it and therefore everyone can apply good judgment,” said Julie Wong, the newspaper’s food editor.
The nomination period would be the first 10 days of the month.
MOB would display several choices on the board for readers to either click on the “endorse” button or “recommend” the dishes.
Voting, the second stage of the process, will be between the 15th to the end of every month.
Those who nominate, vote, or successfully share a link stand to win attractive prizes such as hotel stays and dining vouchers in five-star establishments.
The details can be found in the FAQ and About section on The Star People’s Food Awards’ website page which is now live.