PETALING JAYA: The Health Ministry’s disease control division has won an award for encouraging responsible marketing of food and beverages to children.
It was given the HP Gold Standard Award for Policy Maker of the Year by PublicAffairsAsia, a network of professionals in government relations, corporate affairs and corporate communications in the Asia Pacific region.
The division, particularly, deputy director Dr Zainal Ariffin Omar and senior principal assistant director Dr Syed Feisul Idzwan Mustapha, were nominated by the Federation of Malaysian Manufacturers for spearheading the initiatives since the end of 2011.
The citation noted their efforts in setting up a technical working group (TWG) with wide representation from government agencies, academia, the private sector and non-governmental organisations.
“Through meetings and dialogue sessions with all relevant stakeholders, the TWG was able to propose the country’s first ever ‘Pledge on Responsible Advertising to Children’, which was eventually accepted and endorsed by the Minister of Health at the National Food Safety and Nutrition Council in December 2012,” the citation read.
The pledge was launched by FMM in August last year and witnessed by the Health Minister.
The guidelines would be implemented by the food and beverage and the advertising industries this year.
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