KUALA LUMPUR: Avel Bacudio from the Philippines has been awarded the title “Asia’s Most Influential Designer of 2014” at the closing of the Mercedes-Benz Stylo Asia Fashion Week.
For the win, the Filipino designer walked away with an all-expenses paid trip back to KL for a solo showing at the next Asia Fashion Week in 2014.
Public online voting accounted for 50% of the decision on the award.
Input by the official Asian delegation, comprising heads of fashion weeks and associations, international fashion media and trade buyers, was also taken into consideration.
The event, created by Mercedes-Benz Malaysia’s fashion partner Stylo International, is the first business to business (B2B) fashion week in South-East Asia.
Its debut this year saw an assembly of top designers from 11 Asian countries showcasing in both Langkawi and Kuala Lumpur over the span of four days.
Datuk Nancy Yeoh, chairman of the Mercedes-Benz Stylo Asia Fashion Week said: “The 25 designers vying for the title could not be more talented, varied and colourful than they already are. All of them truly represent what fashion from Asia is really about.”
Mercedes-Benz Stylo Asia Fashion Week is supported by MyCreative Ventures and IM4U, which are new initiatives under the Malaysian Government and Langkawi’s tourism development authority, Lada Eco-Tourism.
With 29 fashion weeks already spread across all continents bearing the Mercedes-Benz name, this is the 30th fashion week for the German luxury automaker.
Prof Datuk Jimmy Choo acted as honorary adviser for the Mercedes-Benz Stylo Asia Fashion Week.
Event partners included Starwood Hotels and The Andaman, with A Cut Above as Official Hair and Diva Productions as Official Make Up. Kinohimitsu, Kronenbourg 1664 and Tropical Charters were event sponsors.
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