PUTRAJAYA: Star Publications Bhd executive deputy chairman Tan Sri Vincent Lee (pic) has been honoured with the Legendary Contribution to Marketing award at the inaugural Golden Globe Tigers Award 2013.
The award presentation was part of a three-day World Marketing Summit (WMS) organised in conjunction with CMO Asia and World CSR Day.
After the presentation here yesterday, WMS Malaysia 2013 chairman Dr Marceline Lemarie said: “Lee is known for his marketing and creative work in the industry as well as his years as the president of the Association of Accredited Advertising Agents Malaysia (4As) which had been very impactful.”
Lee was not at the presentation. The Star associate editor (business) M. Hafidz Mahpar received the award on Lee’s behalf.
Lee, who served as president of the 4As from 2005 to 2011, was appointed its honorary life president last year for his outstanding contribution to the local advertising fraternity. Under his leadership, he raised the profile of the industry through the introduction of initiatives like the Putra Brand Awards and Malaysia’s Most Valuable Brands.
Twelve other awards were given out.
The Brand Leadership award went to Unilever regional integrated brand communications director Bharat Avalani and the 50 winners of the Most Talented Chief Marketing Officer (CMO) award included Prudential Assurance Malaysia Bhd CMO Fiona Liao, Tokio Marine Life Insurance Malaysia CMO Brian Cheah, Malaysia Airlines CMO Dean Dacko and Volkswagen Group Malaysia marketing and communication director Petra Schreiber.
In essence, the awards were to celebrate and recognise individuals and corporations that embrace leadership by example and in the process help make the world a better place through their work and contribution.