KUANTAN: Pahang’s tourism industry needs to be rejuvenated with new ideas and programmes, said state Tourism and Culture Committee chairman Datuk Mohd Sharkar Shamsudin.
He said tourist arrivals in the state had increased from 966,602 people in 1986 to 9.75 million in 2012, but the number had become static lately.
“The arrivals in 2011 numbered 9.68 million. Although Pahang receives a high number of tourist arrivals, the state is still lacking in competitive edge as the focus is only on a few products. This has caused what can be termed as ‘product fatigue ’ – our products can no longer fulfil tourist expectations,” he added.
Among the state’s popular tourism products are the natural beauties of the state’s forests, which attract both local and foreign campers.
“There is a need for new efforts and ideas to invigorate the tourism industry,” he said before launching the Pahang Tourism Action Plan seminar and workshop here on Wednesday.
The two-day seminar gathered industry players and experts to work out plans to revise Pahang’s tourism products.
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