KUALA LUMPUR: The marketing campaigns for Celcom Axiata Bhd and Persatuan Dyslexia Malaysia were the biggest winners at the Malaysia Effie Awards last night, each earning a gold award.
The campaign for Celcom Axiata, Bolt out of the Blue, was developed by M&C Saatchi while the Dyslexia Did Not Stop Me campaign was developed by Geometry Global/Grey Group.
