PETALING JAYA: Tourism Malaysia has won two major awards at the 21st Korea World Travel Fair (Kotfa) in recognition of its promotional efforts at the four-day event.
It won Best Booth Operation and Best Folklore Performance awards at the event, which opened on May 30 at COEX in downtown Seoul.
Tourism Malaysia Seoul director Mohd Amirul Rizal said the awards reflected the impact Malaysia was able to make at Kotfa.
“Kotfa is an important platform to strengthen Malaysia’s presence in the Korean market. The promotional campaign for Visit Malaysia Year 2014 was launched in Korea on May 29, and the success of Tourism Malaysia at Kotfa would help us to achieve the targeted 28 million tourists for next year,” he said in a statement.
He said they were aggressively pushing new tourism attractions to Korean travellers such as city attractions, relaxing holidays on the islands, honeymoon packages and family holidays.
The Malaysian Pavilion at Kotfa featured exhibitors showcasing unique tourist attractions, products and services.
Events including cultural performances by Istana Budaya, teh tarik demonstrations, batik painting and quiz games were featured.
In 2012, Malaysia attracted 283,977 Korean tourists, an increase of 7.8% compared to 2011.
Tourism Malaysia said the positive trend is expected to continue this year as more charter flights have been scheduled to arrive from Seoul and Busan during the coming summer vacation.
Additionally, AirAsia X will begin its inaugural operation of the Kuala Lumpur-Busan route on July 15.
Some 500 organisations from over 52 countries participated in Kotfa this year, including tourism associations, hotels, airlines and travel agents.
Kotfa also attracted more than 10,000 industry professionals and 120,641 visitors.
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