Muhyiddin: Branding is about our strengths, not what we desire to be

  • Nation Premium
  • Thursday, 10 Jan 2013

KUALA LUMPUR: It is important for everyone to realise that a country's brand is a proclamation of existing strengths and not a statement of desire, said Deputy Prime Minister Tan Sri Muhyiddin Yassin.

He said this had to be rooted in reality and connected to the people, encompassing products, governance, sustainable growth as well as social and human capital.

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