The Star wins big at digital media awards

Industry recognition: Yee (left) and Yeoh showing the three trophies picked up by The Star at the awards ceremony held at a hotel in Kuala Lumpur.

KUALA LUMPUR: The Star was a big winner at the Asian Digital Media Awards (ADMA), bagging one gold and two silver awards for its new media innovations.

The gold award, in the Best in Cross Media Advertising category, was for The Star's iSnap augmented reality technology, which allows newspaper readers to access and interact with multimedia content on their smartphones.