Kedah MCA criticises Alor Setar council over dress code on billboard models

  • Nation
  • Monday, 15 Oct 2012

ALOR SETAR: Alor Setar City Council (MBAS) has come under fire by Kedah MCA for its attempt to impose a “decent” dress code on models appearing on billboards in the capital.

Kedah MCA is against the idea saying that it is unsettling to the non-Muslim community.

This latest directive echoes, to some extent, the move by Kota Baru Municipal Council which reportedly issued summons against non-Muslims who did not dress decently there.

“These are typical examples of how a PAS-led government imposes its hardline values on the minority here who do not profess the same religion. Thus, PAS claims that their hudud laws do not affect non-Muslims are far-fetched.

“The MBAS has ordered that non-Muslim female models be dressed only in long pants,” said Kedah MCA chairman Datuk Chong Itt Chew in a statement on Monday.

He was referring to a news report on Monday which quoted a MBAS officer as saying that advertisers have been told to ensure that all models, Muslims or not, who are featured on billboard promotions be fully-covered.

If they are not, their advertising pieces will be rejected by the council.

The officer also said non-Muslim female models must make sure that they do not wear “pakaian yang menjolokkan mata” (revealing clothes) but be dressed in T-shirts with sleeves and long pants that cover their legs.

Chong queried if the ruling' covered newspaper advertisements and printed materials that feature models wearing outfits which MBAS considered immodest.

He stressed that the state administration should devote more time to creating job opportunities and bringing in investments.

It was reported on Saturday that the Mayor Datuk Mat Noh Ahmad had denied coming up with a ruling that required non-Muslim models to be decently attired in billboards.

When contacted for an explanation, Mat Noh said Monday he was unaware that his officer had made such a statement.

“If there is such a dress code ruling, it would be impossible to ask non-Muslim models to don a tudung (head scarf). How can you do that?

“Only crazy people will force it to happen,” he said, adding that only Muslim models were required to wear it.

“I am not a politician. I hope this issue can be put to rest,” he said.

Related Stories: MBAS: Models must be decently attired or billboards won't be approved Uproar in Alor Setar as billboard dress code' ruling comes under fire

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