KUALA LUMPUR: There will be more smiles and cheer from children with terminal illnesses with a global bank pitching in to make their wishes come true.
HSBC Bank Malaysia Bhd has taken on Children's Wish Society (CWS), which helped to fulfill the wishes of about 200 terminally-ill children in the country since it was set up in May 2008, as its charity partner.
Among others, CWS arranged for children to meet Prime Minister Datuk Seri Najib Tun Razak, former Prime Minister Tun Dr Mahathir Mohammad and Manchester United football players.
HSBC Bank raised RM12,338.60 from a bake-and-sale event last month and donated the amount to the society under its inaugural Charity Partner programme.
“We chose CWS because its work of fulfilling the wishes of terminally-ill children highlights an often forgotten plight of suffering and pain of such children,” said HSBC Bank group communications and corporate sustainability head Marlene Kaur at the launch of the programme here yesterday.
“The programme will involve placing collection boxes at the bank's headquarters and nationwide branches, organising monthly fund-raising activities, festive visits to selected paediatric wards in hospitals and a year-end charity walk,” she said.
The bank, which has 60 branches nationwide, will get its employees to be involved in charity work, with all proceeds going to its charity partner.
Asked on the amount it has targeted to raise, Marlene said: “The bank is more concerned with engaging our employees in the charity partnership.”
CWS Malaysia president Tan Sri Dr Ramon Navaratnam said the programme set an example for banks to work with charity organisations under a partnership rather than donating on a one-off basis.