Tourism M’sia using Frankfurt zoo to promote Malaysia


  • Nation
  • Sunday, 27 May 2012

FRANKFURT: As a rare gesture, Tourism Malaysia's Frankfurt office has been allowed to profile Malaysia's wildlife and nature at the reputed Frankfurt International Zoo which has a combined population of 18 orang utans.

The strategy of arousing public interest in Malaysia's wildlife, using the zoo as a vehicle for promotion of tourism, has been lauded by tourism promotion experts here.

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