PETALING JAYA: Massage parlours are giving out “loyalty cards” which customers can use to redeem a free massage after paying for a fixed number of sessions.
Several centres even offer “extra services” along with the free session as an incentive to these regular customers.
A spokesman at a massage parlour here said that her centre offered “buy six, free one”, “buy 10, free two” and “buy 20, free five” packages whereby customers have to collect enough stamps to redeem the free sessions.
“The loyalty cards play a big part in helping us attract customers because they feel that their purchase is value for money' if they get free sessions after getting enough stamps,” she said, adding that her centre only offered massage services and nothing more.
Recently, three massage parlours in Jalan Kuchai Lama, Kuala Lumpur, were raided by the police for offering customers free massage with “extra services” for every 10 visits.
A police spokesman said that several “loyalty cards” and condoms were found at the parlours. “Every time the client gets a massage, his card will be stamped. Once his card is stamped 10 times, he will be entitled to a free massage, including sexual services,” said the spokesman.
Empower (Persatuan Kesedaran Komuniti Selangor) programme officer A. Janarthini said that the women were being treated as mere objects.
“These loyalty cards, which allow customers to redeem free sexual services, are basically marketing women as sexual objects. This is a violation of the women's basic human rights.
“It is the responsibility of the state government to clamp down on these parlours and increase the monitoring of such places,” she said.
All Women's Action Society Malaysia deputy president Ho Yoke Lin said that massage parlour owners offering these “extra services” should be punished severely, especially if it was found that the women they hired did not know what they were getting themselves into.
“Most of these women were hired as masseuses. It is not fair to make them provide sexual services just to make an extra buck. Most of them do it willingly, but it is only because they need the money. They should not have to earn money this way,” she said.
MCA Public Services and Complaints Department Datuk Michael Chong said that men should choose male masseurs to avoid “falling into temptation”.
“Many times, men get aroused from the massage, even if it is unintentional. Therefore, it is safer to just go for a male masseur.” he said.
He added that those who intentionally go for these “extra services” also run the risk of contracting sexually transmitted diseases and risk getting caught.
Did you find this article insightful?