Touching festive ads to raise awareness on importance of rice


PETALING JAYA: Having launched its first ever Chinese New Year television commercial, Padiberas Nasional Bhd (Bernas) has decided to continue advertisements to mark other festivals including Hari Raya and Deepavali.

Bernas corporate affairs division general manager Sabrina Yon said the company would continue its communication campaign as part of its efforts to stress the importance of rice in the daily lives of Malaysians.

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