KUALA LUMPUR: McCann Erickson Sdn Bhd has won the “Agency of The Year” category at the annual Kancil Awards, which honours the best in the advertising industry.
The agency was also the winner of this year's Golden Kancil, the top award in the industry.
Mattel (M) Sdn Bhd was chosen as the “Advertiser of The Year” while Commercial Radio Malaysia president Datuk Borhanuddin Osman won the Chairman's Award.
The gold winners in The Student Kancil award category, sponsored by Star Publications (M) Bhd, were Sih Kai Ling from Alpha International College and two students from The One Academy of Communication Design, Chok Yi Ning and Lee Jia Chang.
With the theme “Stop The Ordinary”, the organising chairman Nicky Lim said creativity was a business tool in the industry.
“The wheels of economic fortunes may fluctuate but the enduring strength of our industry must be our collective ability to create work that reflects the true spirit of a brand,” he said.
Hosted by 4As Malaysia, there were 11 main creative Kancil Awards categories in film, print, radio, cyber, outdoor, direct, design, integrated, craft, media and rebel.
Star Publications (M) Bhd was also one of the sponsors of the event held yesterday.
