Online business a boon for mums


  • Nation
  • Saturday, 03 Sep 2011

KUALA LUMPUR: Online business is proving to be popular with women who do not have the time or opportunity to run conventional business ventures.

Among those involved in online businesses are highly qualified women who opt for the sector because it gives them more time with their young and growing children.

A survey found that many types of businesses could be carried out via the Internet, ranging from selling beauty products such as contact lenses and cosmetics to food, health products and clothing.

Many of them use blogs or social networking sites to promote and take orders from their customers.

Hadhatina Abdul Halim, 30, a housewife with an information technology diploma from Universiti Kuala Lumpur, said her gross monthly income from health product sales through her blog could reach up to five figures.

Hadhatina, who has two children, aged 16 months and four months, said she stumbled into the business after coming across a health product on the Internet, adding that she used to buy it before becoming its distributor.

As an active blogger, she said she found it convenient to conduct her business on the Internet.

Hadhatina, who is originally from Perak but now resides in Shah Alam, said one challenge was for her to gain credibility as a blogger and a source of quality health products.

Another Internet entrepreneur is Siti Aisyah Agus, 26, a housewife with a diploma in management technology (accounting) from Universiti Teknologi Malaysia, who sells contact lenses from South Korea.

“Online business gives me the flexibility to manage my time as a mother and housewife and saves me the cost of operating from a shop,” said Siti Aisyah, who is expecting her first child in November.

Association of Bumiputra Women Entrepreneurs president Faridah Jabbar said the involvement of young mothers in online businesses was a positive first step toward entrepreneurship.

“However, the desire for business must be sincere and not merely to profit or get caught up in an Internet business fad,” she said.

She said online business entrepreneurs must also be serious and not jeopardise the interest of the genuine operators with poor customer service and inferior products.

“Young women entrepreneurs should not be afraid of competition. They should be creative in ensuring that their business is successful and sustainable,” she said. - Bernama


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