KUALA LUMPUR: Online businesses, besides generating attractive incomes, are proving to be popular with women who do not have the time or opportunity for conventional businesses.
In fact, among those involved are highly qualified women who have opted for this line of business as it gives them more time with their young and growing children.
A Bernama survey found many types of businesses could be carried out via the Internet, ranging from beauty products such as contact lens and cosmetics, to food, health products and apparels.
Many of them use blogs or social networking sites to promote and take orders from customers.
Hadhatina Abdul Halim, 30, a housewife with an Information Technology Diploma from Universiti Kuala Lumpur, said her gross monthly income from health product sales via her blog could reach five figures.
Hadhatina, who has two children, the elder aged 16 months and the younger just four months, got into the business when she stumbled upon a health product on the Internet and became a customer first before deciding to be a distributor.
As an active blogger, she found it convenient to conduct her business on the Internet.
Hadhatina, who was originally from Perak but now resides in Shah Alam, said her big challenge was to gain credibility as a blogger and a source of quality health products.
Another Internet entrepreneur is Siti Aisyah Agus, 26, a housewife with a Diploma in Management Technology (Accounting) from Universiti Teknologi Malaysia who retails contact lens from South Korea.
"Online business gives me the flexibility to manage my time as a mother and housewife and saves me the cost of operating from a shop," said Siti, who is expecting her first child in November.
Association of Bumiputera Women Entrepreneurs president Faridah Jabbar sees the involvement of young mothers in online businesses as a positive first step toward entrepreneurship.
"However, the desire for business must be sincere and not for merely to profiteer or get caught up in an Internet business fad," she said.
She advised online business entrepreneurs to be serious and not to jeopardise the interest of the genuine operators with poor customer service and inferior products.
"Young women entrepreneurs should not be afraid of competition and should be creative in ensuring the business is successful and sustainable," she said. - Bernama
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