PETALING JAYA: Genting has become the jersey sponsor for a Barclays Premier League football club, Aston Villa FC.
Its subsidiary, Genting UK, the largest operator of casinos in Britain, entered into an agreement to be the main jersey sponsor for Aston Villa for two years.
As part of the agreement, the Genting mark and logo will be featured on home and away Aston Villa jerseys.
The financial details of the agreement were not revealed.
Genting UK executive deputy chairman Peter Brooks in a press statement said the sponsorship was “a natural fit” and marked an important milestone in Genting's development as the group continued to expand its presence both within Britain and internationally.
The group began its association with Birmingham in the 1970s, where the club is based.
“The fact that Genting has strong local connections in addition to its international dimension makes this a good relationship for the club and we anticipate that it will work well as we embark on a new chapter for Aston Villa,” club CEO Paul Faulkner said.
Aston Villa, nicknamed the Villains is the fifth most decorated club in English football history with 19 major domestic honours and is one of only five British clubs to have won the European Cup.
Many Malaysian firms have sponsored English football teams prior to this with Proton being the first in 2004 when it sponsored Norwich City's jersey.
In 2008, AirAsia inked a three-year sponsorship deal to have its logo on all the jerseys of professional football referees in England.
Last year, Manchester United and Telekom Malaysia Bhd forged a five-year agreement to link the two brands in marketing campaigns and promotional activities.
Last week it was announced that Cardiff City's jersey for the coming season will have Malaysia's name emblazoned on the front, an initiative from the club's owner and Berjaya Corp Bhd founder Tan Sri Vincent Tan.
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