KUALA LUMPUR: Datin Seri Rosmah Mansor has reminded companies to take on corporate social responsibility (CSR) as a long-haul commitment to ensure the less fortunate have a chance to a better future.
“It is incumbent upon the corporations to ensure the CSR is done as a continuous effort, be sustainable and not just a one-off activity,” the Prime Minister’s wife said in her speech at the opening of Tesco’s Kepong Village Mall here yesterday.
At the event, Rosmah also launched Tesco’s Nur Salam Charity Fund.
She called on corporations yet to set out on the CSR journey to take “the first meaningful step forward”.
Rosmah said she was touched that Tesco Malaysia, a Britain-based company, had taken the initiative to raise funds for Rumah Nur Salam – a safehouse for neglected children in the Chow Kit area.
She said these children, who found their means of living in the street, were uneducated, without proper identification, neglected and even abused.
Kepong Village Mall is Tesco Malaysia’s 36th store, with a Tesco hypermarket as its main tenant and housing more than 60 shops, including a fitness centre and cinema.
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