Mingguan mStar receives overwhelming response


  • Nation
  • Monday, 01 Mar 2010

PETALING JAYA: The Bahasa Malaysia weekly Mingguan mStar hit the streets yesterday to an overwhelming response with the public snapping up the inaugural edition at the Giant hypermarkets in Shah Alam and 1Utama shopping centre here.

Five hundred free copies of the weekly – which carried a world exclusive on the terrorist Hambali – were snapped up within hours of the start of the roadshow helmed by Suria FM staff.

The weekly received the thumbs-up from most readers who commended it on its fresh and exciting approach.

Graphic designer Wan Syahril Wan Mohd Noor, who picked up his copy at the booth in Section 13, Shah Alam, said he applauded an English newspaper’s initiative to come up with a Malay weekly.

“This will encourage the reading habit among the young and also let readers gain more knowledge on things like interior decoration and fashion,” said the father of three, adding that the page design was contemporary and modern.

Avid The Star reader Salamah Joseph Anthony said publishing a Malay weekly was a commendable effort, particularly for those who did not understand English, and hoped it would become a daily one day.

Auto workshop owner Hamid Sulaiman said he hoped the weekly could keep up with the momentum and accuracy of mStar Online.

“I like reading mStar Online because the content is compact, brief and most importantly, it’s faster than other online papers,” he said.

At the 1Utama booth, mass communications student Dahlia Dhaima, 23, said besides having entertainment news content, the language and content in the printed edition of mStar were “intelligent”.

“There is also a balance of news and entertainment, not like other tabloids in the market,” said Dahlia, who was accompanied by her friend, civil engineering student Siti Hajar, 24.

Star Publications corporate sales and promotions circulations executive Nur Afzan Abd Aziz said the first few issues of Mingguan mStar would be distributed at different locations until May 16.

She added that feedback was positive with some even signing up for three-month subscriptions in advance.

“Those who subscribe for the entire period will receive a Touch’n Go mStar edition for free,” she added. Visitors to the promotional booths also stand to win prizes in a lucky draw.

As a start, about 170,000 copies of the 40-page Mingguan mStar will be available every Sunday in selected areas in Kuala Lumpur, Petaling Jaya, Shah Alam and Putrajaya.

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