KUALA LUMPUR: Never underestimate the ability of a preschooler.
Puteri Lily Rashid, five, managed to convince her two older brothers to donate their savings towards child cancer awareness.
I asked my brothers, mother and three grandmothers to put in some money in the coin boxes every night before we go to bed, said the soft-spoken Lily.
The Blue Ribbon Campaign (BRC), the first under the Rainbow of Life Forces seven-year social responsibility campaign, is aimed at raising awareness of childhood cancer and survivorship issues.
Lily and her brothers Aiman, 13, and Adam, 12, gingerly poured out all their accumulated savings in front of CIMB Bank staff who came to collect the money from Krisaliz Kindergarten in Taman Tun Ismail.
The bank has designed and donated 100,000 BRC coin boxes. The public can collect them at all Celcom outlets and TMPoint centres nationwide. The filled boxes can be taken to any CIMB Bank or CIMB Islamic branches nationwide.
All donations will be channelled to Persatuan Kebajikan Kanser Kanak-kanak and Malaysian Paediatric Association Children Cancer Fund.
Other beneficiaries are the Star Foundation, Yayasan Nanyang Press, Charity Home of China Press, NSTP Charity Fund and Kwong Wah Yit Poh.
For information, call the Blue Ribbon Campaign hotline at 03-5636 6821.