Catching football craze through ads


  • Nation
  • Tuesday, 30 May 2006

FOOTBALL-ILLUSTRATED messages are making their presence felt around the Klang Valley as we come closer to the most-celebrated global football event scheduled to begin on June 9 in Germany. 

SIZE MATTERS: Motorists passing by a giant football in Jalan P. Ramlee, Kuala Lumpur.

Signages erected throughout the Klang Valley to rev up the hype of the World Cup is testament to the global game’s influence creeping into the heart of Malaysians.  

CROWD PULLER: Nike's Joga Bonito showroom in Bukit Bintang attracting curious shoppers.

Among them are images of a goalkeeper at full stretch to make a save appearing on the side of taxis, bus stops which have been made to look like the Dutch bench, oversized balls in the middle of a traffic island, and faces of football superstars on billboards and buntings. 

HARD TO MISS: Passers-by looking at a Nike Brazil ad display in Bukit Bintang.

Retailers are also cashing in on the World Cup craze with various promotions. 

The Star photographer CHUA KOK HWA captured several eye-catching football advertisements around Kuala Lumpur city centre and USJ Subang Jaya recently.  

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