SHAH ALAM: Proton Holdings Bhd will undergo a total overhaul in the way it runs its business. It must do this to increase sales and make the company more competitive, said managing director Syed Zainal Abidin Syed Mohamed Tahir.
Syed Zainal Abidin, who briefed the media yesterday after 100 days as the top executive of the national car company, said the revamp of Proton was to win back the consumers, improve productivity, lower costs and ultimately boost sales.
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