PETALING JAYA: There is an all-out war for mobile phone subscribers and the price feud is great news for Malaysians.
In the battle for new customers and the building of customer loyalty, the country's three major mobile phone service providers – Maxis Communications, Celcom Malaysia and DiGi Telecommunications – have been slashing the prices of their services or throwing in added incentives, especially when it comes to Short Messaging Service (SMS).
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