Revitalising the MSC brand and image

  • Nation
  • Saturday, 08 Apr 2006

MSC 10th Anniversary - Milestones

CYBERJAYA: The 10-year-old Multimedia Super Corridor has been renamed Multimedia Super Corridor of Malaysia in an effort to revitalise and empower it as a national initiative to be taken to the global stage, said Prime Minister Datuk Seri Abdullah Ahmad Badawi. 

Speaking at the MSC's anniversary celebrations, he said the original focus and objectives would be retained, as the initiative had been a success. 

However, he said that in order to remain successful, MSC Malaysia has to undergo the process of upgrading of performance and renewal of approaches because the local and global economic landscape as well as the ICT industry had undergone much change.  

Among the upgrades Abdullah identified are: 

  • Revitalising the MSC brand and image to enable every Malaysian citizen to enjoy the benefits; 

  • MSC Malaysia as a key driver and enabler of the local ICT sector to conquer the local and global markets; 

  • Make use of ICT to accelerate the transformation of other sectors of the economy, including manufacturing, services and agriculture; and 

  • Creative multimedia content industry as a new growth resource under the Ninth Malaysia Plan. 


    Related Story:Don’t lose your staying power, PM advises MSC Malaysia 

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