KUALA LUMPUR: The privilege of working with a newspaper that is committed to improving the standard of English is the reason behind Pizza Huts long-term tie-up with The Stars Newspaper-in-Education (NiE) programme.
QSR Brands group chief operations officer and group executive director C.W. Toh said: We have decided to come in as The Stars partner again because we have seen the benefits of NiE in the classroom.
When students get excited about learning and feel a sense of achievement taking part in the NiE programme, it means we have been successful in engaging them in the learning of English.
Toh added that The Stars NiE programme allowed students to put into practice what they have learnt. The nature of the NiE contests is such that experiential learning takes place.
Through many of the group activities, students learn from each other as well, he said.
And like icing on the cake in this case, the cheese topping on the pizza they get to reap delicious rewards on top of the benefits of language learning.
As The Stars partner in NiE for 2006, Pizza Hut has pledged about RM1.5mil in prizes and sponsorship for a host of activities.
Toh sealed Pizza Huts commitment at a simple ceremony with The Stars group editorial/education advisor, Datuk Ng Poh Tip, last Thursday. Also present were Pizza Hut general manager Lawrence Ding and The Stars senior editor, education, Leanne Goh.
The programme is an effective and wonderful way to improve English proficiency among students. Best of all, students love the element of fun in it, said Ng.
The NiE pullouts are published every Wednesday and distributed free with The Star, which is sold at a special price of 60 sen per copy to schools.
To sign up and for queries, call Stephen Yap or Rofit Miah at 03 7967 1388 (ext 1038 or 1039) or The Stars Customer Care Unit at 03 7967 1777 between 9am and 5.30pm from Monday to Friday.