PETALING JAYA: Many private university colleges will be making their debut at the Star Education Fair next month.
These institutions, some new in the local higher education scene, will be highlighting their own degree programmes as well as franchised programmes from foreign universities.
Binary University College of Management and Entrepreneurship president/CEO Joseph Adaikalam debunked the belief that these university colleges would find it difficult to market their home-grown programmes compared with the overseas ones.
Our own programmes are proving to be more popular. This is because we offer very unique qualifications, including a degree in entrepreneurship in which students actually start their own business as part of the course, he said.
Binary also offers its own MBA programme. According to Adaikalam, this has proven to be a hit with foreigners, who make up 80% of the college's enrolment.
Many countries recognise Malaysia as a leader in education. We have had tremendous response to our MBA programme overseas, he said.
Adaikalam said he was looking forward to next months Star Education Fair, a highly popular event with both parents and students shopping for educational options.
The fair, into its 18th year now, is the countrys leading education exhibition, and is a one-stop source of information on various institutions, scholarships and programmes. Last year, the event attracted more than 50,000 visitors.
Another institution planning to make its presence felt at the fair is Sunway University College (SyUC), which will be introducing several new degree programmes next year.
Its executive director Elizabeth Lee said the university college had only started offering its own degrees recently and was hoping to raise more awareness for its programme.
We have already launched our psychology and IT-related programmes. Next year, we will launch our Bachelor of Business Management degree, she said.
Lee added that SyUC intended to offer more market-oriented programmes.
The Star Education Fair 2006 will be held in Kuala Lumpur (see box below for details) and at the Penang International Sports Arena from Feb 18 to 19.