KUALA LUMPUR: The Tourism Ministry will send a mission to China late this month in an attempt to lure back Chinese tourists whose numbers had fallen sharply.
Minister Datuk Dr Leo Michael Toyad said his deputy Datuk Mohd Zahid Hamidi would visit Kunming from Nov 23 to 26 to meet tour agencies and take part in the China International Travel Mart.
We wish to change the perception in China on the tourism climate in Malaysia, and we wish to inform the Chinese that it is safe and fun to come here, he said after meeting representatives of travel agencies yesterday to discuss the China market.
The number of Chinese tourist arrivals in Malaysia from January to August this year fell by 47.8%to 202,620 compared with the corresponding period last year.
Among the reasons for the drop were the effects of the Dec 26 tsunami, perceived tough immigration laws, and the negative publicity in the Chinese press regarding several incidents such as robberies, poor services and even murders.
Toyad said the ministry would hold discussions with MAS and the Immigration Department.
MAS would be asked to fly to more destinations in China. Bernama
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