PROTON needs to merge with other automotive companies to ensure that it will remain competitive in the local and international markets.
Deputy International Trade and Industry Minister Datuk Husni Hanadzlah said the company must take proactive measures to strengthen its position.
Presently, Proton is not very competitive in the foreign market and this is why we've asked Proton to enter into a strategic alliance with another company, he told Lau Yeng Peng (BN Puchong).
Husni said Proton should emulate other automotive companies, like Ford which had merged with Mazda, Volvo and Jaguar.
A company in isolation will not be able to compete with others that had merged, he said.
Earlier, Husni told Ronald Kiandee (BN Beluran) that the national car manufacturer commanded 44.5% of the domestic car market.
He said Proton sold 155,402 units in 2003 and this increased to 166,833 last year.
Husni said that in 2003 Proton sold 7,622 units abroad and the number increased to 12,818 units last year.
Proton, he said, had lined up a number of strategies to enhance its sales in the foreign market with a target of 100,000 units in the mid-term.
Information Minister Datuk Seri Abdul Kadir Sheikh Fadzir said Radio Television Malaysias re-branding exercise had managed to attract more viewers from the higher-income bracket.
Abdul Kadir told Ismail Yaakob (BN Bera) that according to a survey carried out by AC Nielsen, TV1 and TV2 saw viewership increasing to 37% in the first five months of this year compared with 35% for the same period last year.