PETALING JAYA: Only those who attended the exclusive Salon International de la Haute Horlogerie in Geneva earlier this month would have seen Jaeger-LeCoultre’s 2005 Feminine Timepieces.
Come May 6, though, a privileged few in Malaysia will get to see the exquisite watches created by the 172-year-old Swiss fine-watch manufacturer.
This will be in conjunction with the upcoming KL Fashion Week (KLFW) 2005.
The local unveiling has been themed “An Afternoon of Belle Epoque”.
The Belle Epoque (beautiful era) refers to a time in the late 19th and early 20th centuries when clothes were beautiful and life luxurious.
The theme was chosen to be in line with Jaeger-LeCoultre’s association with fashion and sophistication and as a representation of how historically authenticated technical mastery and artistic perfection were brought together in these timepieces.
As the official sponsor of KLFW’s afternoon designer showcase on that day, Jaeger-LeCoultre has invited two renowned Malaysian designers, Tom Abang Saufi and Melinda Looi, to present their collections.
While Tom will be showing a collection based on glamorous heiresses of the 1950s, Looi will present an interpretation of Shakespeare’s A Midsummer Night’s Dream.
By sponsoring a showcase during KLFW, Jaeger-LeCoultre hopes to further its efforts to link with fashion as well as contribute to the community.
The Hour Glass will co-host the event. The Hour Glass retails Jaeger-LeCoultre products, among other timepieces, through its outlets in Suria KLCC, Lot 10, and 1 Utama.
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