Fancy and creative ways to attract customers

  • Nation
  • Sunday, 13 Mar 2005

KUALA LUMPUR: In the midst of the crowd and travel agents at the Malaysian Association of Tours and Travel Agents (Matta) Fair, tour representatives of a different kind are also working busily.  

Birds were brought to the fair by the Kuala Lumpur Bird Park to promote the sale of its heavily discounted entrance fee. Children get a 75% discount off the normal price while it is 64% off for adults.  

“We usually bring birds like cockatoos, macaws, owls, and hornbills as they are our main attraction,” said Jason Cheah, one of the park's marketing and promotions officers. 

Kuala Lumpur Bird Park representative Shah Zunizan teaching four-year-old Suhail Sallahudin how to hold Mini the Common Scoop owl at the fair on Saturday.

Tigo, a five-month-old Indochinese tiger from the A'Famosa Animal World Safari in Malacca, was available for snapshots yesterday. 

The crowd also rushed to have their photographs taken with a pair of “human kangaroos” – two members of the Sydney-based Icarus Performance Troupe. 

Fiona Britton and Max Meyer handed out souvenirs to visitors after their routine – jumping high into the air – a feat they had perfected after performing it for four years. 

“There are many 'human in a kangaroo suit' acts in Australia but we decided to give our kangaroos a unique punk look with a leather and metal touch to the costume,” said Britton, 31, who “portrayed” Kangarooth. 

Meyer, 42, who created the act and dressed up as Roodyroo, added: “The idea of using bouncing stilts in a kangaroo costume was not a long stretch as the animal is famous for jumping and is our national mascot.” 

The Australian exhibitors also brought along Nickelodeon's cartoon show character Spongebob Squarepants, who is Australian, for photography sessions. 

Star Cruises had their dancers performing at the fair including the graceful Brazilian dance troupe, dressed in their full regalia.  

Related Stories:20,000 throng PWTC for Matta fair 

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