Survey: Those aged 40 and above watch TV the most


  • Nation
  • Thursday, 10 Mar 2005

PETALING JAYA: Those who spend most of their time in front of the television are aged 40 and above, according to a study conducted by AGB Nielsen Media Research.  

The survey was carried out over four weeks from Jan 30 to Feb 26 on programmes aired over free television stations. 

The findings showed that those aged 40 and above spent 2,817 minutes in front of the television. 

Those in that age group revealed that they spent about 61.5% of their time watching Bahasa Malaysia programmes, 21.3% on Chinese programmes and 17.2% on English programmes. (See graphic) 

A total of 2,600 respondents took part in the survey which saw a total transmission time of 140,489 minutes. 

An equal number of Bahasa Malaysia and English programmes were aired during the period while the rest comprised Chinese programmes. 

The findings also showed that those between 30 and 39 years old spent most of their time watching English programmes. 

This group is followed closely by those aged between six and 14 and those aged between 15 and 19.  

Those who are 40 years and above spent the least time watching English programmes. 

Teenagers between 15 and 19 years old spent about 21% of their time watching English programmes, 57.7% on Bahasa Malaysia programmes and 21.3 % on Chinese programmes. 

These teenagers spent a total of 2,582 minutes during the survey period watching television.  

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