Latest radio station calls out to womenfolk

  • Nation
  • Friday, 04 Feb 2005


KUALA LUMPUR: Wfm (FM 88.1) is the country’s newest bilingual radio station targeting urban women 25 years old and above. 

Announcers slated to join the station, based in Kuala Lumpur, include former TV3 newscaster Ras Adiba Radzi and singer Anna Ayuda. 

The trial transmission, which started on Jan 27, was initially heard only in the Klang Valley from 6am to midnight. The station will broadcast in the west coast states in one to three months’ time.  

Wfm will be officially launched in April, after which it will be a 24-hour station.  

Listeners can then tune in weekdays from 6am till 2pm for English slots, 2pm till 4pm for the bilingual segment and 4pm onwards for the Bahasa Malaysia segment.  

On weekends, the station will broadcast in Bahasa from 6am till 8pm.  

The station is operated by Radio Wanita Berhad, which obtained its operating licence from the Energy, Water and Communications Ministry in February 2004.  

“We are targeting women who are 25 years and above. The station aims to reflect the lifestyle of the contemporary, sophisticated and intelligent female,” said its executive chairman Zulkifli Amin. 

He owns 70% of the station with the balance held by members of the RTM Veteran Association.  

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
Join our Telegram channel to get our Evening Alerts and breaking news highlights

Next In Nation

G25 expresses concern over govt’s ‘paranoia’ over Nur Sajat
Man under investigation over claims of being able to dine in unvaccinated
M’sian cops to launch extradition request to arrest Nur Sajat
One of three MACC officers probed for RM25mil theft case nabbed by police for drugs, firearm possession
Body of unidentified men found near MMEA Batu Pahat jetty
Govt will implement anti-party hopping law, but yet to decide if it should be a criminal offence, says law minister
Implement long overdue Sabah IC to help resolve undocumented migrant issue in the state, says Kitingan
Covid-19: Sabah's daily cases increase to 1,629 on Thursday (Sept 23)
Air Selangor: Unscheduled water supply disruption involving six areas in Shah Alam
Boy found drowned a day after falling off boat, second victim still missing

Stories You'll Enjoy