KUALA LUMPUR: Wfm (FM 88.1) is the countrys newest bilingual radio station targeting urban women 25 years old and above.
Announcers slated to join the station, based in Kuala Lumpur, include former TV3 newscaster Ras Adiba Radzi and singer Anna Ayuda.
The trial transmission, which started on Jan 27, was initially heard only in the Klang Valley from 6am to midnight. The station will broadcast in the west coast states in one to three months time.
Wfm will be officially launched in April, after which it will be a 24-hour station.
Listeners can then tune in weekdays from 6am till 2pm for English slots, 2pm till 4pm for the bilingual segment and 4pm onwards for the Bahasa Malaysia segment.
On weekends, the station will broadcast in Bahasa from 6am till 8pm.
The station is operated by Radio Wanita Berhad, which obtained its operating licence from the Energy, Water and Communications Ministry in February 2004.
We are targeting women who are 25 years and above. The station aims to reflect the lifestyle of the contemporary, sophisticated and intelligent female, said its executive chairman Zulkifli Amin.
He owns 70% of the station with the balance held by members of the RTM Veteran Association.