KUALA LUMPUR: Italian designer Alviero Martini believes Malaysia needs to produce batik on a large scale before it can be marketed to the world.
You have the potential and capability to produce great fabric that is well known to the world, but the system you use today, to paint by hand, cannot be used and (the process) needs to be industrialised, he said.
To go for a bigger market, some methods in batik manufacturing and design have to change, he added.
Every piece is different from the other, which is your speciality, but this does not work any longer.
The fabric should be simple silk and plain in a way that if you cut you do not miss the design or essence.
You cannot do that with current batik designs because they are special designs expressly meant for one piece, he said.
Martini and several Italian designers will present their batik creations at the An Italian Affair: Batik Expressions fashion show and dinner tomorrow.
The event is organised by Yayasan Budi Penyayang, Batik Guild Sdn Bhd and the Culture, Arts and Heritage Ministry in conjunction with the Italian Embassy.
Martini said he was excited about his work with the fabric.
What excites me is that you have a tradition and the fabric quality is very good and I saw the opportunity to print not only flowers and design, but to make specific collections, he said.
He said he hoped that batik would be worn by film and pop stars like Christina Aguilera.
All proceeds from the dinner will go to the National Disaster Relief Fund for tsunami victims.
The event is sponsored by Eau Claire, Mahkota Technologies and International College of Music, Malaysia Airlines, Nikko Hotel, Astro and The Star.
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