KUALA LUMPUR: The Star registered a healthy increase of 76,000 readers daily in the third quarter of this year to 1.045 million, representing a 7.8% jump compared to the previous quarter of 969,000.
The Sunday Star readership also rose to 1.003 million from 970,000 – an increase of 33,000 or 3.4%, according to the latest AC Nielsen Media Index released yesterday.
The readership of The New Straits Times for the period was 323,000 – an increase of 16,000 (5.2%) – while the New Sunday Times saw a 3.8% drop from 293,000 to 282,000.
The New Straits Times’ sister paper, Malay Mail, recorded a drop from 110,000 to 107,000.
However, the Sunday Mail increased its daily readership from 118,000 to 134,000.
The Sun added 15,000 readers to its readership to reach 165,000 for the period, a 10% jump.
The readership of all Bahasa Malaysia dailies increased between 1% and 2.8% with Utusan Malaysia leading the pack at 1.505 million readers daily.
Berita Harian garnered 1.455 million readers and Harian Metro 1.161 million.
All Chinese dailies except for one saw a general decline in their readership.
China Press registered an increase of 25,000 readers to 730,000.
However, Sin Chew Daily continued to be the top Chinese paper with 1.099 million.
Kwang Wah’s readership declined by 21,000 – the highest in the category.
The two Tamil dailies – Tamil Nesan (140,000) and Malaysia Nanban (252,000) – saw a drop in their readership by 0.7% and 4.2% respectively.