Abdul Kadir: Rebranding aims to make RTM competitive

  • Nation
  • Monday, 30 Aug 2004

THE rebranding of RTM will make the station more competitive, Information Minister Datuk Seri Abdul Kadir Sheikh Fadzir told Mingguan Malaysia. 

He said an A.C. Nielsen research showed that TV1 and TV2 were doing badly at the moment, with TV1 having the lowest number of viewers among the stations here. 

“Our work will not be effective if there are few viewers,” he said, adding that it was pointless for RTM, as the government’s station, to channel information if there were very few viewers. 

However, Abdul Kadir said, RTM had to fulfil the needs of the government.  

For example, an hour of live telecast would cost RM100,000 and RTM also had many religious programmes which the private stations did not have. 

“However, I want to prove that government channels do not need to be unattractive,” he said. 

He said RTM needed exciting programmes but it would take some time before they could be introduced because of the existing contracts to air the current programmes. 

“When the contracts are over, we will introduce new programmes which will be very attractive,” he said, adding that the new programmes would be different from those shown by other stations. 

On whether the mentality of civil servants could be changed, Abdul Kadir said he managed to do it when he was Arts, Culture and Tourism Minister. 

“At the beginning, I faced a lot of attitude problems. But after some effort on my part, they were willing to work till midnight and even on weekends,” he said, adding that he was confident he could do the same with his current ministry. 

He said there was also a need to change outdated internal regulations, practices and procedures, among which was the delay in payments, which could be as long as eight months.  

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