PUTRAJAYA: The 20% discount on all CDs and VCDs during the month-long mega sale beginning today is enough for distributors and producers to break even, said Domestic Trade and Consumer Affairs Minister Datuk Shafie Apdal.
He said the public should not compare the prices of pirated CDs and VCDs with the original products.
If we offer more than 20% discounts, these companies will not be able to recoup their investments. The public can buy cheaper pirated goods but it will be at the expense of local entertainment industry.
We may one day kill the careers of artistes like Siti Nurhaliza and Yusof Haslam.
Pirated CDs and VCDs are also not censored and contain unsuitable scenes which may have dire effects on our society, he said yesterday after visiting the Putrajaya Convention Centre where the Prime Minister is expected to launch the mega sale.
The sale, involving some 52 recording and distributing companies including giants Warner Music, Sony Music and Universal Music, will see prices being slashed at over 600 outlets nationwide.
The sale will be held in conjunction with the Consumer Day celebrations, which falls on the same day. Beginning next year, it will be held twice annually.
Shafie said the companies had agreed to take part in the sale after lengthy discussions with the ministry and to the ministry's conditions.
If they dont, we may consider taking action against these companies, he said, adding that the public should make careful comparisons between the discounted and the original prices of the items to ensure that they were not cheated.
Shafie said his ministry would monitor retailers participating in the six-week mega sale carnival.