KUALA LUMPUR: With just RM10 as well as a sharp eye and a keen sense of competition, you could be in line to become an instant millionaire in a new multi-platform contest due next week.
Private station TV3 and production house Vision News Media believe their Maxx-A-Million event is the first of its type in Asia, incorporating television, short message service (SMS) and encryption technology.
To take part, TV3 viewers need to first buy a Maxx-A-Million game pack, at RM10 each, and register for the contest by hand phone.
The pack is available at 7-Eleven stores, McDonald’s restaurants, Giant hypermarkets and supermarkets, Guardian pharmacies, Cold Storage supermarkets and Shell Select stores.
Next, watch out for hidden keywords and picture clues on selected TV3 programmes from July 16 to Aug 4.
When you see the flashing Maxx-Decoder symbol on the TV screen, put on the special Maxx Decoder (enclosed together with the game pack) to look for hidden keywords and follow the instructions on the screen.
Answer multiple-choice questions via SMS on the same day and each correct answer would earn you one point.
At the end of the challenge, 100 participants with the highest scores will go head to head against each other on Aug 6 at Berjaya Times Square here.
From there, the list will narrow down to 10 contenders and one lucky winner will become an instant millionaire in the final round.
For more contest details, log on to www.tv3.com.my.