Ministry keeping tabs on false advertising by private colleges


  • Nation
  • Sunday, 04 Jul 2004

BY R.S.N. MURALI

NILAI: Private colleges providing false information on their courses had better watch out as the Higher Education Ministry is stepping up checks on such practices. 

Deputy Minister Datuk Fu Ah Kiow said the ministry’s enforcement unit had begun scrutinising all advertisements placed by private colleges in local dailies. 

The enforcement officers, he said, would conduct surprise audits to see if the colleges had reneged on what was printed in their brochures and pamphlets. 

“Apart from this, the enforcement officers are also working closely with our embassies abroad to check whether such institutions are providing any misleading information to lure foreign students to the country,” he said after opening Inti College’s graduation ceremony here on Friday evening. 

Fu said private colleges should be more ethical when advertising their courses and should not give inaccurate details to boost enrolment. 

“For now, most of the private colleges seem to be adhering to guidelines set by the ministry when advertising their courses, but this will not stop us from continuing to monitor them,” he said. 

The ministry, he added, was also in the midst of re-emphasising the setting-up of an internal quality department in every private institution of higher learning. 

“The efficiency and quality of education will not be compromised if there is a body to check on the performance of colleges in all aspects, including the capability of lecturers,” he said. 

Earlier, Fu presented a plaque to part-time television compere R. Anusia, the best student at Inti College. 

The 22-year-old from Bukit Kemuning, Shah Alam, beat 845 of her peers from the college’s campuses here and in Subang Jaya with her outstanding performance in academic and co-curricular activities. 

Anusia has also hosted a game show featured on Astro.  

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