KUALA LUMPUR: The Malaysia Airlines (MAS) Travel Fair 2004 over the weekend proved to be a soaring success, raking in a whopping RM35mil in estimated sales.
And the organisers are now looking into the possibility of having such a travel fair nationwide in the future.
About 120,000 visitors thronged the MidValley Exhibition Centre on Saturday and Sunday to attend the travel fair.
MAS regional manager for peninsular Malaysia and Singapore, Germal Singh, said they were looking into the possibility of having concurrent fairs throughout Malaysia at the same time it is held in Kuala Lumpur.
“Possibly smaller fairs in major cities like Penang, Johor Baru and Kuching,” he told a press conference.
He also revealed that sales from MAS tickets and packages alone were expected to rake in between RM30mil and RM35mil.
“Our first day sales were estimated at between RM12mil and RM14mil. Revenue from the Golden Holidays counters, excluding travel agents, was about RM2mil.
“The domestic Golden Holidays packages sold slightly more than the international ones,” he said, adding that Saturday’s sales were about RM15mil.
From the first day figures, Australia and New Zealand topped the list for favourite destinations with 26.5% of visitors buying tickets to these countries, followed by Europe (23%), Asean (17%), the Orient (16%), Indian subcontinent (10%), United States (4%) and the Middle East (2%).
Thousands of people continued to stream in yesterday, when the fair opened its doors at 10am.
Most were seen bargain-hunting, queuing up to buy their tickets or packages, while some watched the performances at the main stage area.
There were also many visitors at the MAS recruitment drive booth, where those interested could apply for cabin crew, trainee aircraft maintenance engineer, cadet pilot and management trainee positions.
Several packages and routes were sold out, including the MAS umrah package.
MAS marketing support assistant general manager Raja Nordiana Zainal Shah said that Bali remained a top seller for the Golden Holidays package while Buenos Aires was becoming increasingly popular.
“Popular local destinations are Kuching, Langkawi, Kota Kinabalu and Terengganu for Redang Island. It is good to note that our brand is strong enough to compete,” she added.
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