Saturday December 20, 2003
8TV to launch tuning-in drive
KUALA LUMPUR: 8TV, Malaysia’s latest terrestrial television station, plans to reach local audiences and help them tune in.
Touted as the first pro-active tuning-in campaign of its kind, the station has taken steps to ensure that its viewers receive free tuning-in services as well as dedicated call centre support.
8TV, which belongs to TV3 sister company Media Prima Berhad, is expected to go on air on Jan 8.
“We are very excited about our tuning-in campaign as it shows our commitment in reaching our audiences,” said 8TV chief operating officer Ahmad Izham Omar.
The highlight of the event was the introduction of the channel’s strategic partnership with Senheng Electrical Sdn Bhd.
Senheng is giving away a UHF antenna to the first 100 viewers who request for it via 8TV’s new call centre as well as register themselves at any Senheng outlet in the Klang Valley daily. The offer ends March 31, 2004.
Ahmad said that 8TV had installed a transmitter at the peak of Bukit Sungai Besi, Kuala Lumpur, to complement its existing transmitter in Gunung Ulu Kali, Pahang.
“We will be the first to admit that there are problems receiving terrestrial broadcast in this country. This is due to poor installations of antennas and also obstructions by tall buildings, especially in the Klang Valley.”
“To fulfil our promise of getting 8TV on air on Jan 8 in the West Coast of Peninsular Malaysia, transmitters in Kedah, Johor and Perak are being set up now.”
Those with tuning in problems can call 03-7493 8282 from 9am to midnight.
For more information, log on to www.8tv.com.my