Philips launches two new projection TVs


  • Nation
  • Friday, 05 Dec 2003

PETALING JAYA: Malaysians have always favoured 29-inch and 34-inch direct-view TVs, but it looks like trends are slowly changing with consumers embracing rear-projection TVs, plasma display panels and LCD screens more readily. 

That’s what Philips Malaysia believes, and with the introduction of two new rear-projection TVs at a launch in Holiday Villa, Subang Jaya on Wednesday, the company is hoping to capture a significant slice of the pie in the emerging market. 

According to Philips Consumer Electronics general manager Srikanth V. Nott, sales of projection TVs (PTVs) are expected to boom considerably in the coming year.  

HIGHER PICTURE QUALITY: Philips Malaysia marketing co-ordinator Cindy Law showing the Pixel Plus 55-inch wide-screen projection TV in Holiday Villa, Subang Jaya, on Wednesday.

“It’s the largest growing segment apart from LCDs and plasma screens. Currently, PTVs constitute 8% to 10% of the total market in display units and is expected to grow by more than 50% next year,” he said. 

The two new PTV models slated to hit the market early next year are the 55-inch 55PP9527 and 46-inch 46PP9527 units, which will be priced at RM12,999 and RM8,999 respectively.  

Both are wide-screen units and feature Philips’ proprietary Pixel Plus technology, which improves picture quality. 

The DVR75, a high-performance DVD +R/RW recorder offering up to six hours of video recording on a single DVD +R/RW disc, was also launched.  

The unit costs RM2,699 and will be available at the end of the month.  

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